I run a few blogs, and one thing that always stands out about my GURPS blog is that articles here get three to five times the reads- even the legacy ones- compared to my main all-game blog. That blog may get ten times the traffic, but the numbers here are different. This is the advantage of a single-game blog: it is much stickier than a general one. People come here to read, and they come back to check in on things they may have missed.
Among the other single-game blogs I run, GURPS is easily five times larger than anything else. Because of that, it is catching up to my main blog and is on track to reach the one-million-lifetime-views mark much faster than the main blog did. GURPS feels like it is doing well- attracting players and retaining them.
At least from my little corner of the hobby.
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